PiMARQ JD Code: 058
Role Name: Digital Marketing Specialist
Responsibilities
- Work with digital agency and other internal team members to build and execute digital strategy (SEO, SEM, display, social)
- Executes SEO related projects including ongoing keyword and competitive research, landing page optimization, backlink building, etc. to drive performance and results
- Redefine and evolve key organic and SEO performance metrics to systematically track and improve search performance.
- Manage web properties to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness)
- Measures and reports performance of all digital marketing initiatives and assesses against goals (ROI and KPIs) and uses digital metrics (e.g. site traffic, visitor paths, conversion rates) to recommend how to optimize online marketing spend.
- Plans, executes, and measures experiments and conversion tests; tests the performance of landing pages and content.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies. Plans and executes web projects including localization and content updates.
- Measures and reports performance of all digital marketing initiatives and assesses against goals (ROI and KPIs) and uses digital metrics (e.g. site traffic, visitor paths, conversion rates) to recommend how to optimize online marketing spend.
- Plans, executes Google AdWords and measures experiments and conversion tests.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
- Work with digital agency and other internal team members to build and execute digital strategy (SEO, SEM, display, social)
- Executes SEO related projects including ongoing keyword and competitive research, landing page optimization, backlink building, etc. to drive performance and results
- Redefine and evolve key organic and SEO performance metrics to systematically track and improve search performance.
- Manage web properties to support the company s business objectives (e.g. revenue, qualified leads, brand presence, awareness)
Experience:
- 2-3 years
Salary:
- 30kpm
Note:
- The position is an urgent opening and hence we request only immediate joiners to apply for it
- There is no remote working option
Location: Wilson Garden
