Wantrepreneur to Entrepreneur Teaching and Learning Program (W2ETLP)

06 June 19
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Real world experiences are the best teacher for an entrepreneur but there is a wealth of knowledge that can be learnt to ease the harsh learning curves while navigating this journey. PiMARQ understands this and has custom designed a program that will help build vital entrepreneurial skills and achieve start-up success.

Program Name:  Novice

Level: Beginner/ Introductory

Overview: Have an idea but don’t know where to start? How does a good idea become a viable opportunity? Curious about entrepreneurship but don’t know what to do? The program is designed to guide people of all ages and backgrounds through the process of founding a company.

From developing a new business idea, doing market research, designing and testing, formulating a business plan to pitching- This course is designed to cover concept, design, organization, legal and financial requirements, technology and management of new enterprises.

Purpose: The course is designed to take you from opportunity identification to launch

Who is the training for: Aspiring entrepreneurs interested in product and business development.

Pre-requisites: No previous business or entrepreneurship experience needed. Join us to learn key skills needed to embark on your entrepreneurial journey!

DATE: June 15th 2019

Duration: 1 day (9:00-18:00)

Program Fee: Rs. 2499(exclusive of GST)

Venue: PiMARQ Office at JP Nagar 7th Phase

Registration: 9:00

Training Format: In house interactive session with workshops and role plays by industry experts

What will you Learn:

  • Understanding your idea; Inheritor vs. Disruptive innovator
  • Understanding on formulation of a business plan and other key pre-requisites to starting a business
  • Understanding of legal and financial and technological requirements
  • Defining goals, vision and mission, Heuristic vs. Long term of your start-up
  • Identifying business opportunities and benefits of partnership and collaborations
  • Performing market research and identifying your target consumer base to test your idea
  • Identify MVP, designing a go to market strategy
  • Planning your logistics and deciding on financial goals, pricing(Affordable loss vs. Break-even / profitability)
  • Understand what are the tools available for promotion and marketing,which are relevant for your business and how you can use it to create an edge
  • Key marketing and social media strategies

Benefits of W2ETLP:

  • An introductory business entrepreneurial knowledge
  • To formulate a business plan if none exist
  • Platform to ask industry experts any Questions
  • Network opportunity to connect with likeminded entrepreneurs
  • A chance to be a part of the Town-hall focus group
  • Platform to gain strategic advisory support and be better equipped to face challenges

Program Components:

  • An assessment promoting self reflection and understanding the level every entrepreneur is at
  • Training program materials as required for the particular session
  • An Activity in the form of role-playing or case study to apply the learning of the day
  • One on One business consulting (if needed)

Program Content:

Module 1: From Ideation to Exit

  • Knowing who you are and where you stand
  • Understanding the market and competition and its impact
  • Formulating idea to a business plan, vision, mission
  • Dealing with logistics, operations and overall execution
  • The path to an exit strategy

 Module 2: Being a Legal Beagle for your start-up

  • Legal requirements to start a business
  • Guidance on form application process for key registration processes like GST,TAN, PAN etc
  • Statutory compliance

 Module 3: Financing and Profitability

  • Acquiring start-up funding with the different avenues
  • Start-up expense budgeting
  • Pricing right and understanding cost, profit margins
  • Pitching and Valuation

 Module 4: Sales cures all

  • Website creation
  • Understanding the power of Social Media
  • Understanding the importance of visual impact, art of editing and taking images
  • Customer service, feedback and communication


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Register Now to Avail the Early Bird Offer of Rs 2000!

Register Now as a Group (3-5 people) and avail a Group registration offer of Rs 1750!